Location: Yarmouth, Nova Scotia Industry: Legal Services Website: yarmouthlaw.ca
Client Goals
Nickerson Jacquard Russell Murphy, a prominent legal firm in Yarmouth, NS, sought to replace their existing website with a modern and functional platform. They needed a site that effectively communicated their legal services, improved SEO and Google rankings, and featured practical elements like online payments, lawyer profiles, staff listings, and a blog.
Project Scope
Boostflow designed a sleek, professional website that balanced functionality with an inviting design. The project integrated key features such as service pages for each area of law, a payment form, detailed lawyer profiles, staff listings, and dynamic content through an About page and Blog while optimizing the site for search engines. Additionally, Boostflow facilitated professional photography services through one of our Industry Partners to enhance the site’s visuals.
Design Approach
The website, built on the Wix platform, emphasizes clarity and easy navigation. The design reflects the firm's professionalism while making legal services easily accessible. The Blog, About page, service pages, and photography were integrated to enhance user experience, while SEO best practices were implemented to improve visibility and Google rankings.
Features Implemented
Service Pages: Detailed pages for each area of law the firm practices in, ensuring clients can easily find the legal services they need.
Lawyer Profiles: Comprehensive profiles for each lawyer, showcasing their expertise and experience.
Staff Listings: A clear listing of staff members to help clients connect with the right personnel.
Online Payment Form: A secure form for clients to make payments directly on their accounts.
About Page: An informative page that introduces the firm and its history.
Blog: A dynamic blog for sharing legal insights and updates.
SEO Optimization: Enhanced visibility and search rankings through targeted SEO strategies.
Photography Services: Professional images facilitated through one of our Industry Partners.
Mobile-Friendly Design: Ensured the site was accessible and functional across all devices.
Challenges and Solutions
The challenge was to present comprehensive legal content in a user-friendly design while ensuring the Blog, SEO strategies, and professional photography were effectively integrated. We organized the site to make legal information easy to find and understand while enhancing the online payment and staff interaction features.
Results and Impact
The new website has significantly improved Nickerson Jacquard Russell Murphy’s online presence, offering clients a modern, functional platform that meets their needs and provides valuable content through the Blog and About pages. The site’s SEO enhancements have also boosted their Google rankings, driving more traffic to the site, while professional photography adds to the overall appeal.
Ready to Elevate Your Digital Presence?
At Boostflow, we specialize in creating professional websites that drive results. As a Wix Legend partner, our team has created over 150 business websites on the platform. If you're ready to take your digital presence to the next level, book an appointment with us today!
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